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We invest in
important ideas.

Investments

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As an Arab investment fund, we specialize in the selection and development of luxury assets across four key sectors: High-End HospitalityFashion & LifestyleFood & Wine and Premium Real Estate. Driven by a passion for excellence and a long-term vision, we invest in brand partnerships that embody luxury and elegance.

Investment Sectors

Luxury Hospitality

We invest in exclusive hotels and resorts located in iconic global locations. Our vision goes beyond the property; we aim to create unique experiences for our guests, collaborating with renowned architects and designers to ensure that each property is an oasis of comfort and sophistication. We carefully select partners who share our commitment to impeccable service and unparalleled aesthetics.

Fashion & Lifestyle

Fashion is an expression of culture, identity and sophistication. We invest in brands and ateliers that set trends and stand out for their craftsmanship, innovation and timeless style. Our fashion and lifestyle partners range from haute couture to accessories and lifestyle brands.

Wine & Food​

The food and wine sector is at the heart of our vision for complete and sophisticated luxury. Through strategic investments, we aim to bring exclusive flavors and authentic products that celebrate culinary heritage to the global stage.

Prestige Real Estate

Authentic luxury begins with an exceptional location. Our fund selects properties and real estate projects in prestigious destinations. From design to construction, we work closely with partners who share our attention to quality and detail, creating residences and commercial spaces that combine innovative design and comfort.

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Investment Strategy

Our strategy is based on a balanced approach between innovation and tradition. We invest not only in established companies and assets, but also in emerging startups that bring a fresh and contemporary vision to the luxury sector. Each investment is assessed based on rigorous criteria of sustainability, long-term value and cultural impact.

Join Us

We are always looking for new partners and opportunities that share our passion for excellence. If you want to learn more about our investments or propose a collaboration, contact us and discover how we can transform the future of luxury together.